Don’t you feel like you haven’t seen enough Donald Sterling content over the past week-and-half? Good, because there’s more. Over at Bleacher Report, I documented what life as a Clippers fan has been like with Sterling over the past three decades, and discussed the collective reaction to Sterling’s lifetime ban. Click here to read the whole piece. Here is an excerpt:
The Clippers were a punch line for three decades, and as the most public extension of them, so was Sterling.
When no one takes you seriously, people aren’t going to…well, take you seriously. That is, until they do. Until you own a team that’s a 57-game winner and a title contender. Until you hit the jackpot of what makes for sexy news in today’s culture.
It’s easy to have tunnel vision when you’re winning. Sports have that effect on fans, on people in general.
Since Chris Paul came to Los Angeles in 2011, the Clippers’ expectations have changed. For the first time in its existence, this team was actually supposed to win. And I’ll let you in on a little secret: We Clippers fans had no idea how to handle that.
How do you adjust the personality of your fandom from self-loathing loser to predicted winner in the span of one trade? Most of us didn’t know what to do, so we just assumed that since this perennially penny-pinching owner was spending money, he must have changed in every other way, as well.
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