We at ClipperBlog are unenthused by the new logo and design of the Los Angeles Clippers — and it sure sounds like Clipper Nation is underwhelmed. So after a call to fans bored with a tepid graphic and flat logo, the staff made their selections and declared a winner: Mark Matsuno of Glendale, CA (Clippers season-ticket holder since 1992).
Here’s Mark’s description of the design: I wanted to incorporate a symbol representing a clipper ship, since that is what the Clippers are named after when they formed in San Diego. However, I wanted the main image to be a basketball because that is the sport the Clippers play. NBA basketball. I didn’t want to stray too far from some of the familiar elements that we associate with the team, so you will recognize a couple of design elements: the colors are familiar and also the “speed lines.”
But I’ve always felt the original design needed an upgrade, which will be evident in the chosen font and the overall design. I also felt strongly that the words “Los Angeles” should be a part of the logo to give prideful credence to this being our city’s team.
Here’s why we chose it: Like Mark said, there are familiar elements to the design with the speed lines racing from the sphere. But the entire look moves the logo and design forward. There is a retro-futuristic aspect to the font displaying a possibile future rooted in the present (or even recent past). It gives a nod to the history without relying on nostalgia.
And the dark teal update of the Clipper blue is an interesting touch.
Honorable mention: Arthur Aoigan
Why we like it: Aoigan’s entry draws heavily on the Clippers aesthetic past, most notably the classic three-sail San Diego version. It’s hard to imagine a team rocking the horizontal stripes or mismatched jersey-shorts combination, but the logo and wordmark kit is infinitely more inspired than the new design — the best balance between a whimsical and literal interpretation of the name “Clippers.” -Patrick James
Honorable mention: Michael Zimmerman
Why we like it: Zimmerman presented an updated array of the Clippers’ logo and design. But what really caught our eye was his homage to the Buffalo Braves days. The Clippers are a 45 year old franchise and actually spent more years in Buffalo (8) than in San Diego (6). Taking the colorway all the way back to the origins of the franchise is a look worth pursuing. -Law Murray
Thanks to everyone that participated!